Aloha again everyone! Mr Gary Lee’s cousin here again to give you my 2nd installment in a peon’s perspective on all things SEO. Currently my job requires a lot of evil (but absolutely necessary) research, cold-emailing, analysis and spreadsheets in my attempts to secure high quality links for my works’ site. When I first began, I was prepped with an intro stressing the importance and absolute necessity to implement and practice link buying for a successful, well-rounded marketing plan. While
you shouldn’t solely rely on link building exclusively, it would be ignorant and just plain dumb to ignore the power of accruing a nice portfolio of quality backlinks for improving site visibility with our good friend, Search Bot.
Mr.Gary Lee wanted me to focus my post on explaining how I assess the quality of a site from which I wish to purchase a link. So, here are my
$0.02.
- Target sites with a decent Page Rank (3+) , while PR doesn’t define link quality, it is something you want to consider assuming that the “trickle down effect” is working and whatever traffic your targeted site is retrieving with help you in some way shape or form.
- Assess the number of existing links on the page: if Mr. Search Bot is going to get mired in other link-goo, why bother buying a link that will never be seen on that page?
- Check target sites backlinks, see what kind of sites are linking: are they high quality? High pr?
- Make sure linking format doesn’t include a “no-follow” tag. Search engines discount these types of link and they are easily avoided by checking the html code.
Well, those are a few tips that have helped me when link building. Good luck!
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Whatup, CousinJ!
One of the best tips I give my Account Managers when they’re building client campaigns is to check a potential candidate site’s positions in the SERPs for the anchor text you want to use. Sure, you have to roll your sleeves up a bit and get a little dirty, but it can be well worth it. You really can’t do too much research as far as I’m concerned….especially if budget is a major concern.
Take it easy….
agreed. the research sucks but you gotta do what you gotta do. great article, jennifer!
Good article !! And yes, I hate research to hehe
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