I’ve been working on a project at work regarding our search engine marketing and the higher ups would like to know how the whole pay per click program works. To make it easy, I wrote a little summary of what are the key factors I look at when I start a campaign and didn’t want […]

Popularity: 36% [?]

An easily overlooked feature when starting a pay per click campaign is the keyword insertion tool, which allows keywords in your campaign to be dynamically inserted into your ad copy based on the user’s search phrases. This can save you a lot of time if you have a site with many products and it can […]

Popularity: 51% [?]

As the internet continues to move at lightening quick pace, each and everyday that you are not actively promoting your site is a day wasted. These lost days mean lost customers, lost income and potentially the loss of recurring income – the jewel in the crown of any online business. So what can […]

Popularity: 40% [?]

One of the most memorable moments for me at the Blog World Expo wasn’t the partying, or the booth babes or even the free alcohol, but it was when Darin Carter, Danielle, Greg Morgan and I sat down at a table and watched Darin give us a crash course in high level pay per click […]

Popularity: 20% [?]

It’s the final week before google releases their updated google page ranks and by reading some of the SEO forums I frequent, it looks like a lot of people are making one last ditch effort to get some high ranking quality links to bring their page rank averages up a few percentage points or maybe, […]

Popularity: 16% [?]