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  • Gary Lee 9.39 am on 28.10.2008 Permalink | Reply  

    MTV Shares Videos AND Links 

    Growing up in the 80′s and 90′s, I was suppose to be the kid who relied on MTV to keep me quiet and out of trouble. Well, being that I grew up in an Asian house where cable was more of a luxury than a necessity, I only got to watch music videos at the local circuit city. Well, I can finally fill in that missing void in my life by going to the new mtvmusic.com where MTV has just released it’s vault of music videos online!In regards to the free links, MTV left a opening in their comment section where you can enter some HTML and get a free link back to your site. It’s probably a technique that’s a little old school and not as effective, but if you do it correctly, you can get link backs from relevant and possibly high traffic volume pages.

    Here’s what you gotta do:

    1. Set up your MTVMusic.com account – Think like a fan and create a name that doesn’t raise any flags with MTV.

    2. Find a relevant video – i.e. Thriller by Michael Jackson

    3. Comment on the video with an anchor text – i.e. “Wow, where do you think I can get those Halloween Costumes” – using html code that looks like this <a href=”http://www.domain.com”>KEYWORD</a>

    That’s it! Again, I would recommend making everything relevant and not gaming the system. Just get some relevant links here and there and you’ll be good.

     
    • danielle 10.58 am on 28.10.2008 Permalink

      we’ll have to wait and see if it works i suppose since it just launched yesterday :) thanks for the heads up! (btw how did u hear about it?)

  • Gary Lee 1.36 pm on 24.07.2008 Permalink | Reply  

    SEO-Theory.com PageRank Timeline in Color 

    I’m a big fan of Michael Martinez’s SEO Blog – SEO-Theory.com and just read a recent post: Architecting of Web Sites – Designing from a SEO Perspective. He included a time line detailing the history of Page Rank and I thought it would be a good idea to use Bee Documents Time Line program to make Mike’s time line a little bit easier to visualize. So here it is . . . it is a little big, so there is some scrolling involved:

    Click Here to Download Full Page Rank History Timeline

    Page Rank Timeline Shot


     
    • Michael Martinez 3.04 pm on 24.07.2008 Permalink

      I’d love to see the larger version but neither link seems to work for me.

    • Michael Martinez 5.33 pm on 24.07.2008 Permalink

      That is SO cool Gary. Thanks!

      BTW – I edited the original post to clean up a lot of typos. It should read much better now.

      Gotta run!

      See you in the SERPs.

    • wisdom 12.52 pm on 21.08.2008 Permalink

      Cool, interesting to see the progression.

  • Gary Lee 2.07 pm on 30.04.2008 Permalink | Reply  

    The Official SEO Anthem 


    This guy is on POINT! For all you up and comers, memorize and internalize this performance!

     
    • One Year Millionaire 1.17 am on 16.05.2008 Permalink

      I think that this has got to be some of the most entertaining videos about SEO I’ve seen. great info too….

  • Gary Lee 8.08 am on 04.12.2007 Permalink | Reply  

    Utilizing the Keyword Insertion Feature 

    An easily overlooked feature when starting a pay per click campaign is the keyword insertion tool, which allows keywords in your campaign to be dynamically inserted into your ad copy based on the user’s search phrases. This can save you a lot of time if you have a site with many products and it can also increase your click-through rate for your advertisements which improve your overall quality score at the end of the day.

    insertkw.png

    Don’t be lazy and not take the time to find a default tagline that is consistent with all the keywords in your group. This is a great time to set up an ad group just for your specific products. Also, don’t forget to leverage Alt Text for the high volume and generic keywords. Lastly, always “TEST! TEST! TEST” because what works for most people maybe not work for you. Compare your CTR of the ads with keyword insertion versus Ads that don’t have keyword insertion.

     
  • Gary Lee 8.08 am on 16.11.2007 Permalink | Reply  

    Make Yahoo Work for You with Optimization Tools 

    One of my clients spends a lot of money on search engine marketing and prior to joining this project, their PPC campaigns were just a little disorganized. The foundations of the campaigns were there, but some groupings were a little off to the point where they were affecting the quality scores. If you’re not familar with quality score and how it can affect your bid pricing and overall performance of your campaigns, check out Red Fly Marketing’s great article on increasing quality score!

    Soon after starting my job, I was sent along with Ms. Danielle down to San Diego for a Yahoo Conference highlighting their new pay per click program. During their presentation, they had times for questions and answers and I pretty much asked “how much do i have to spend to get a dedicated representative?” They yahoo reps there didn’t really want to answer that question in such a public venue, but I kept pushing to see “so does $10k a month do it?” . . still no answer . . . “$20k?” . . . . finally, they crack and say that they have a soft number of about $10,000 per month. That made me happy since my company spends more than that per month, so I met up with the customer service reps after the conference and they set me up with a dedicated team by the following monday. I really have to commend Yahoo for such great customer service as I never have experienced anything like that with Google.

    What I wanted to do was use Yahoo’s resources to build a solid foundation of campaigns and in order to do that, I exported all my Google Adwords information and sent them over to my Yahoo Rep. Once they received the information, they had a team of analysts go over my landing pages, keywords and ad copies to see what they could do to maximize my unlimited budget. Overall, their suggestions were very text book, but the one thing they did for me that helped me tremendously was they reorganized my keywords based on high and low volume clicks.  If any of you have ever worked with Yahoo’s web based ppc system, you know it’s a pain in the ass to do mass changes.

    So everything is set, but the time I have to constantly manage all the new keywords they set me up with is really short. My account rep tells me about their campaign optimizer which pretty much helps automate my bids to meet my preset goals.

    First thing you want to do is select “Yes” and then set your monthly budget. If you’d like to see what Yahoo estimates your traffics going to be. Of course, this estimate is overly inflated, so don’t get too hyped.

    Yahoo Campaign Optimizer

    Next, you’ll want to make sure you know your business because you will have to enter numbers that will guarantee you a positive return on your investment.

    Yahoo Campaign Optimizer

    I used the Business Objective Target option because I have a good understand of my product’s metrics. The main metric I have to understand is the conversion rates of my landing pages. Once I have a good understanding of that, I will know what my cost per acquistion (Business Target Value) so that I could enter into the optimizer. The optimizer will do it’s best to divert more of the budget to high performing keywords and the adjust bids to acheive your target value.

    Overall, the optimizer is great tool to add to the arsenal. I wouldn’t rely on it soley because they don’t control too many metrics, but it does save a little bit of time here and there.

    Have any of you tried the optimizer? What are your impressions?

     
    • We Finance Loans 10.56 pm on 16.11.2007 Permalink

      is yahoo open for non-us people yet? I remember ages ago when I first went to have a look it was only for us residents…

    • Dave Davis 2.35 am on 17.11.2007 Permalink

      Great post Gary (and thanks for the mention). Do you have any figures on how the objective optimizer tool compares to the new AdWords conversion optimizer bid option? I have seen mixed results so far but it’s still way too early to tell.

    • The Kid 2.14 am on 18.11.2007 Permalink

      Yes Yahoo is open for non-US people in fact using Yahoo in non US markets can be very profitable

  • Gary Lee 8.08 am on 15.11.2007 Permalink | Reply  

    Damn Google to Hell 

    Since bringing this blog back to life, I’ve been renewed with new ideas on how to build new traffic for this site, along with looking at my current sources of traffic to see what can be improved upon. Last night, I was looking at my Analytic stats and less than 5% of my traffic comes from Google.com search results. My first reaction is of extreme annoyance as I can’t even rank for “Best Booth at Blog World Expo” which is such a distinct title that I thought I would for sure rank on the first page of google. After a few days of waiting and a new ping list from Darin Carter, I got nothing. I literally went 10 pages deep into the search and got nothing. I was THIS close from shutting the whole blog down and exporting everything to Creative Traffic Builders, which is another blog I’m slowly starting (volunteer writers anyone?).

    I have to admit that I probably have been dinged by google. Launching the Name in My Domain Link Train and the Technorati Faves Link Train, then doing my whole iPhone Giveaway contest, I can see why they would ding me. But still . . . they weren’t that bad, were they? muhahhaa

    Just to let you know, I have done everything possible to make myself google friendly:

    • Created my Sitemap.xml files
    • Submitted my sitemap.xml files to Google Webmasters
    • Made sure my robots.txt files were correct
    • Made sure I had no 301 redirects that were penalizing my site
    • Used “site:http://www.mrgarylee.com” to see that 239 pages of this blog are indexed
    • Used “link:http://www.mrgarylee.com” to see that 301 sites are linked to this blog

    Before I destroyed this site, I went to go ask some friends online to see what their opinions were – Nate Whitehill, Ms. Danielle, John Chow and Greg Morgan.

    Nate Whitehill says “Screw Google . . . . . their traffic is garbage for a personal blog. The bounce rate is high and the page views per user are low”

    John Chow says “Join the Club”

    Ms. Danielle says “Oh man . . . . . you’ve been cursed since forever”

    Greg Morgan says “It’s all about digg and stumble . . . . don’t worry about it man!”

    So like Greg said, I’m not gonna worry about it and just worry about pumping out content and using the social network/bookmarking tools out there to try and increase my feed subscriptions.

     
    • BenSpark 8.56 am on 15.11.2007 Permalink

      Hi Mr. Gary Lee. I have been a reader of your blog for a while. I even entered one of your contests. I regret not introducing myself to you at Blog World Expo. So much to do. Anyway Google got me as well on many of my blogs. And it happened multiple times this past well. It prompted me to buy the domain name for a rally cry against Google’s tyranny and arbitrary smacking. I calle it GoogleisnotGod.com. Maybe it born out of was frustration but I think many people are suffering from the same frustrations with Google as well. And I am ironically parking it on Google’s Blogger platform as well as using Google Analytics to check the traffic.

    • ms danielle 10.10 am on 15.11.2007 Permalink

      yea your site is definitely on google’s crap list. sorry dude. i think if you hit up the social networks and keep writing your great content, people will find you for sure from the buzz. look at JC…

    • Gary Lee 10.41 am on 15.11.2007 Permalink

      hi ben . . sorry we couldn’t meet at Blog World Expo . . . i definitely had some free time while i was goofing around at the booths . . i totally agree with you about the love/hate relationship with Google . . . the only thing I think we can all do is help other competitors such as yahoo and msn figure a way out to gain more market share back . . . once the playing field is evened out is when google will get off their high horse . . . anyways, thanks for reading my blog and i hope to meet you at the other conventions!

    • Gary Lee 10.42 am on 15.11.2007 Permalink

      haha . . maybe you should be a lil careful too . . . i don’t think you’re that far behind me in the scheming :)

    • David Ledoux 2.12 pm on 15.11.2007 Permalink

      In six months you’ll look back on this post and laugh…ok, maybe not laugh but you’ll smirk with a raised eyebrow. Go to Elance and have a writer compile the best 50 posts on your site into an ebook…load it with quality back links and affiliate links and release it into the wild. Use scribd.com and bundle it with all the PLR guys, you’ll have tens of thousands of copies out there within a year.

    • Gyutae Park 7.59 pm on 15.11.2007 Permalink

      Those contests should not have affected your Google ranking. Google did a Page Rank penalty for sites selling links a couple weeks ago but this did not change actual rankings.

      Looking at your blog’s source code, I can already see huge opportunities to increase your rankings in Google. For example, every one of your pages uses a universal h1 and h2 tag. Essentially you are telling Google that all of your pages are have the same heading. A big mistake that will prevent your pages even being indexed in the search engines. Ideally, your posts should have unique header tags that correspond to the post’s title.

      I’m actually doing a contest for a free blog audit, so if you’re interested in that, make sure you enter for a full analysis. http://www.winningtheweb.com/blog-audit-contest.php

    • Gyutae Park 8.08 pm on 15.11.2007 Permalink

      Also, for further proof, you can tell that you are not penalized in Google because you are the number 1 search result for your name in Google, “mr gary lee”. Google gives a huge advantage to sites with an exact domain name match with the search keyword.

      If you were really penalized, you probably would not even show up for your name. This is the case with John Chow being on the 5th page of search results pages for his own name.

      As for linking contests, they could potentially get you penalized, but usually for sites with higher exposure. These penalties are hand edits given by real humans to send a signal, so they usually won’t bother with smaller sites.

    • Matt 8.43 pm on 15.11.2007 Permalink

      Uhh… Google doesn’t penalize sites for 301 redirects. In fact, Google probably likes them, since it lets them know where the page is now located at, so they can update their index and send users to the correct page.

    • Gary Lee 9.34 pm on 15.11.2007 Permalink

      wow . . i was just thinking about the same thing today . . . the problem is finding out what my 50 best posts are . . .

    • Gary Lee 9.40 pm on 15.11.2007 Permalink

      i checked my universal h1 and h2 tags and i’m using an All in One SEO tool plugin that Ms Danielle is using as well . . . I don’t know if this is the problem, but i’ll test it to make sure . . . your contest looks very interesting . . i’m gonna come over and check it out

    • Gary Lee 9.48 pm on 15.11.2007 Permalink

      it helps with the indexing, but if you have too many 301 redirects, google might think that something shady is going on . . .

    • Gyutae Park 10.23 pm on 15.11.2007 Permalink

      Naw, I use this plugin as well and it’s not the problem. What you probably need to do is edit your WordPress theme to include the post’s heading between h1 tags in individual post pages and remove the h1 from your site’s main title.

    • Gary Lee 10.43 pm on 15.11.2007 Permalink

      hmm . . . maybe i’ll just change this theme then . . . give me a few days to get one up

    • Rodelio Lagahit 11.58 pm on 15.11.2007 Permalink

      drop this blog ..im willing to accept this one for FREE! :) ..

    • Ed Lau 2.11 am on 18.11.2007 Permalink

      I think I’ve been rather lucky, flying under Google’s radar and maintaining my PR4 despite the TLAs and such. And I still get a lot of Google search traffic…especially for movie reviews.

    • Jez 2.26 pm on 21.11.2007 Permalink

      Thought U had come unstuck when I saw you lost SERP on your golf site… wouldn’t worry about it, like you say, you have another blog you can use if you want….

  • Gary Lee 8.08 am on 13.11.2007 Permalink | Reply
    Tags: , PPC, SEM   

    Click Per Pay – Building Keywords Backwards 

    One of the most memorable moments for me at the Blog World Expo wasn’t the partying, or the booth babes or even the free alcohol, but it was when Darin Carter, Danielle, Greg Morgan and I sat down at a table and watched Darin give us a crash course in high level pay per click management.

    The Seminar

    So not to divulge all his secrets, I will just highlight one important lesson that’ll make you smack your forehead and say . . . “ahh dammit, i should have thought of that!” because that’s exactly what I did when I heard it!

    First, open your Google Analytics for your website and go to your Traffic Sources overview. If you don’t have analytics installed, I don’t know what to do with you (that’s a hint to go install it NOW). Next, click on “Keywords” and a list of keywords will show up of search phrases people have been using to get to your site. Now export that list into excel by either copy and pasting or typing it out. Google sucks for not having an export feature, but at least they give you this.

    Next, you’ll want to head over to wordtracker.com and buy a 1 week subscription for $30 USD or if you’re really short on cash, they have a free trial that gives you a limited search result. Wordtracker is a site that has tools that can help you generate thousands of relevant keywords based on ones you already have and is used by a lot of people in the industry.

    Once you have this list of keywords, you can throw them back into your PPC campaigns and start bidding on them to see which ones start converting for you or which ones generate traffic for you to build a landing page for.

    See how easy that was? How’s your forehead feeling?

     
    • knupNET 10.11 am on 13.11.2007 Permalink

      Thanks for the little tip. I’ll give it a try. Sounds like you all had a blast at BlogworldExpo… I’m planning on being there next year – see you then :)

    • ms danielle 11.47 am on 13.11.2007 Permalink

      i’ve been using this technique for gm and i have to add…if you’re running an e-commerce, make sure to activate the e-commerce sales tracking in analytics. not only will you find which natural keyword searches are getting clicks, but you’ll know exactly which ones are converting, and which ones reap the largest sales. analytics rocks

    • Hannes Johnson 1.40 pm on 13.11.2007 Permalink

      Good tip. I regularly check my web tracker logs for fresh keywords. Your logs are some of the best sources of good keywords because there you can see exactly what people are typing into the search engines. You can get a nice glimpse into your customers’ mind by analyzing your logs – what problems they need a solution for, etc.

    • Darin Carter 1.20 am on 14.11.2007 Permalink

      WOW … I’m honored that you picked up on that … wait till I give you the next batch of PPC tips … there’s stuff I haven’t even hit you guys with !!! … but that will be at our next meeting in person!

      ;-) Good way for us to keep in touch!

      Darin

    • Dave Davis 10.06 am on 15.11.2007 Permalink

      Well, you could save yourself a LOT of time and a LOT of money by simply setting up goal tracking and only exporting the terms that you KNOW convert.

      I’m off to write a post on that now actually….

    • Gary Lee 10.43 am on 15.11.2007 Permalink

      ahh . . taking it a step further . . . thanks dave . . . can’t wait to read your post

    • Dave Davis 11.27 am on 15.11.2007 Permalink

      Here you go:
      http://www.redflymarketing.com/blog/using-analytics-for-building-keyword-lists/

      Thanks for causing me to waste an hour of my Thursday evening ;P

  • Gary Lee 11.43 am on 23.07.2007 Permalink | Reply  

    Get your Page Rank on NOW! 

    It’s the final week before google releases their updated google page ranks and by reading some of the SEO forums I frequent, it looks like a lot of people are making one last ditch effort to get some high ranking quality links to bring their page rank averages up a few percentage points or maybe, they just want to get a few more entries into my iPhone giveaway contest!

    For those of you unfamilar with Page Rank, it is a method of ranking website’s overall quality which grew from the minds of two Stanford University students by the name of Larry Page and Sergey Brin, who coincidentally are the founders of the internet’s largest search engine, Google. The whole idea behind Page rank is that it factors in how many and what kind of links are linking to your site. The way I explain it to my clients is to think of the Web as one big party that you go to by yourself. Once you get to the party, your goal is to meet one person, then another . . . then another. Hopefully, you’ll be smart enough to meet people through your newfound friends to increase the chances of meeting more people of similar interests. As you increase the number of people know at the party and with more people saying good things about you or talking about your opinions, the more “authority” you will receive in what you are saying. So, what this translates too in the search engine world is that if you have a higher page rank than your competitor and if both of you write about the same topic, then most likely, you’ll get ranked higher than your competitor in the search results. You don’t have to be a genius to know that this can mean some serious cash in a highly competitve market!

    So, for the past couple of months, I have been trying to learn and work the system by showing Google that I know lots of people and they know me as well. I’ve used a couple of link trains for my blogging buddies throughout the world. A good majority of them talk about blogging as a whole, so the relevant content is there. One link building method that just went down the tubes for me was WordPress’ decision to take down sponsored themes. I don’t believe it will be a long term problem, but for this upcoming update, it wasn’t the most ideal situation in the world. The last promotion I’ve been doing is the iPhone Give Away Contest that has been spreading around the world pretty quickly. This promotion is pretty much the equivalent of me providing the alcohol at the party and everyone being my friend because they want some free booze! The great thing is that I think the contest has revived my Technorati Faves Link Train since Danielle, Jeff Kee and I have noticed a lot more incoming links coming through our dashboard.

    In any case, the links are still coming in right now and there’s less than a week left before Google releases the page rank. So for this week, I’m going to try and hook up some of my readers with some high quality link love.

    Basic Rules: I’ll include your main website url or a post of your choice on these posts under these conditions:

    1) You link to http://www.pinkdeals.net using the anchor text online coupon codes

    After you’re done, just contact me and use the subject line – “Post Link Request” – so that my email filters know which folder to put your email in. Include the post that you mention the online coupon codes and let me know the link you’d like me to include and to which one of my posts. Once I receive your email, I’ll post your link asap since I know we’re running on a short clock here.

    Here are 8 diverse posts you can choose from:

    PR5 – How to Convert a Blogger to a Real Blog

    PR5 – Why Desktop Computers Suck

    PR4 – Quick SEO Checklist

    PR4 – Because I don’t have enough iPods

    PR4 – My First Full Month of Blogging

    PR4 – This Week in Blogs II

    PR4 – AppleTV getting ready to take over CableTV

    PR4 – A Night with Kelly Hu

    The last day for this will be this wednesday at midnight since I’m going to San Francisco for a wedding and a golf tournament. Good Luck with the Update!

     
    • Saman Sadeghi 12.54 pm on 23.07.2007 Permalink

      Do we know when the Googles will be updating PR?

    • Gary Lee 1.07 pm on 23.07.2007 Permalink

      It’s suppose to be coming out this weekend!

    • Saman Sadeghi 1.10 pm on 23.07.2007 Permalink

      Crap! That is a lot sooner then I expected! :shock:

    • Jeff Kee 1.28 pm on 23.07.2007 Permalink

      Is it every 3 months or what?

    • Jeff Kee 1.30 pm on 23.07.2007 Permalink

      P.S. Gary, and other people who were so freakin curioius about why I was in Costa Rica – I wrote a post disclosing some of it on my blog, finally, as I am on the last day of this trip.

    • Saman Sadeghi 1.45 pm on 23.07.2007 Permalink

      I believe that’s correct, it’s updated quarterly.

    • Gary Lee 5.42 pm on 23.07.2007 Permalink

      man . . . i only want to hear about the stuff you didn’t write about!

    • cooliojones 5.57 pm on 23.07.2007 Permalink

      Seems like Google was kinda late this time in determining the PR of sites! Well, looks like I came on board right on time!

    • Jeff Kee 6.43 pm on 23.07.2007 Permalink

      That’ll be on MSN, records. :)

    • ms danielle 6.43 pm on 23.07.2007 Permalink

      it’s pretty much once a quarter. last update was third week of april

    • Jeff Kee 6.44 pm on 23.07.2007 Permalink

      i meant off-records..

    • Jules 7.26 pm on 23.07.2007 Permalink

      Yes, the Technorati train has been flooding my inbound links this week ;)

    • CASH for COMMENTS 12.17 am on 24.07.2007 Permalink

      I guess I need to get sneaky.

    • cooliojones 7.13 am on 24.07.2007 Permalink

      I’m almost scared to see what that consists of!

    • Colleen 8.38 am on 24.07.2007 Permalink

      I’m with you on the sponsored themes thing.

    • jen peto 9.39 am on 24.07.2007 Permalink

      this is easy. make your website good and effective like peekamo. id rather have ppl come on and stay at the page rather than bounce.

    • Gary Lee 10.34 am on 24.07.2007 Permalink

      when it rains, it pours . . huh Jules? . .

    • Gary Lee 10.51 am on 24.07.2007 Permalink

      he’s gonna create a new blog . . cashforlinks.com . . .

    • CASH for COMMENTS 12.46 pm on 24.07.2007 Permalink

      hmm good idea.

    • Derrich 1.11 pm on 24.07.2007 Permalink

      They’re slackin’. Sorta.

    • Derrich 1.14 pm on 24.07.2007 Permalink

      LOL! The largest ViralTags blog EVER!!!

    • Jack 12.18 pm on 26.07.2007 Permalink

      It so soon! I don’t know if I can get my PR to go up from 3 in such a short time!

    • Enkay Blog 8.35 pm on 26.07.2007 Permalink

      Well word on the street is that its going to be late this month, so this week basically or early next week. A lot goes into calculating the PR for every single site out there so Im not really surprised that there are delays.

    • gary 4.47 pm on 05.08.2007 Permalink

      I was surprised when I read this post, as I hadn’t noticed any PR update from Google (but I know some DCs are update sooner than others). It seems as though it still hasn’t updated, although we are now well into August. Hopefully soon!

    • mahdi yusuf 10.55 am on 06.08.2007 Permalink

      yeah i am very interested in seeing my rank!

    • mahdi yusuf 10.56 am on 06.08.2007 Permalink

      yeah i am very anxious to get things up and running!

    • MDB 6.15 am on 09.08.2007 Permalink

      Think I’ll have to wait till the next update to get my page rank on. Good luck to you Gary. What do you think is a good start rank for a young blog? 2 or 3 or more?

    • Thomas Sinfield 3.31 pm on 21.09.2007 Permalink

      it still hasn’t arrived! this is crazy….

  • Gary Lee 12.14 am on 13.06.2007 Permalink | Reply  

    Brainstorm: Best Link Building Techniques 

    I’ve been wanting to have a open conversation for the last couple of weeks and have finally found some time to sit down and think of a seed I could plant into your minds to see what great ideas we can all come up with.

    As some of you know, the biggest trend in Search Engine Optimization is the building of backlinks to your website with specific anchor texts. We have seen a blogger like John Chow basically manipulate the system to rank No. 1 for the term “Make Money Online” with all his great (and evil) link bait schemes – Review Me, Wii Giveaway & Zune Giveaway (which is currently becoming virtual slut of the internet with Ms. Danielle‘s Zune Giveaway on her blog site). Even I’ve done my fair share of link baiting schemes with a couple of link trains, which have helped me crack the first page of Google for my own friggin’ name (but not number one just yet) and rank for some decent keywords in other search engines!

    We’ve all seen these link bait systems replicated in one way or other and to be honest, it’s starting to get old. I’m still getting emails that ask me to participate in new link trains – Alexa Link Train, Do Follow Link Trains, Agloco Link Trains, etc! I know all of John’s link bait campaigns have been replicated to death.

    So basically, I wanted to open up this post to all my readers – new and old – to see what kind of new ideas you can think of that can help you generate links to your site. Purchasing links doesn’t count since that’s way too easy. Ideas are like Avalanches – sometimes they need a little snowflake in the right place to get them going!

    Since I don’t have the Do Follow links enabled in my comments section, I will promise to link you in a post if you write something worthy of reading. No “uh huhs, I agree, that’s such a great point” fluff comments will count, so nice try ;) !

    To start off . . . here’s my idea: Run a Link Telethon where you will donate 1 day of our time to your local homeless shelter for every 20 links you receive.

    So, what do you think about that idea? Do you have another idea you would like to bounce off us? This isn’t called a Brainstorm for nothing!

     
    • Jez 1.33 am on 13.06.2007 Permalink

      I think you have to be careful when trading links for charity… I got really annoyed when I saw someone offering $1 to “charity” for every keyworded backlink he got… IMO you should give the charity at least the market rate for the links…

      In this case one days work is a fair price to pay for 20 links IMO.

    • Spud Oregon 5.31 am on 13.06.2007 Permalink

      According to Google, backlinks count as votes, so how about some way of getting people to vote for something with backlinks? I remember OneMillionSubscribers.com asking people to donate money for charity if John shaved his head. He still hasn’t shaved his hair off so I guess the plan failed, but bloggers could propose to do something if they get enough votes/backlinks. If it’s really silly like pose naked for a photo in a crowded place, it could go viral!

    • Gary Lee 11.25 am on 13.06.2007 Permalink

      Ya . . . depending on the PR, I think 20 backlinks for a days worth of priceless work is totally fine!

    • Gary Lee 11.28 am on 13.06.2007 Permalink

      The thing is that yes, you want the vote, but you also want to have the vote count for something smart. For example, John used it for Make Money Online which is a high traffic term. If everyone can find their own specific niche and find a keyword/anchor text that works for them and then combine that with a link building strategy to increase their rankings, that would be the best situation for them. Remember what Scrooge McDuck used to say – “Work Smarter, not Harder!” . . .

    • Mark Shead 12.10 pm on 13.06.2007 Permalink

      You can get a lot of value out of making people feel important. ZenHabits did this with their list of 50 productivity blogs. They linked to a bunch of people and in turn a bunch of people linked back. Most people were thrilled that they had made the list and wanted to show off their status to their readers.

    • Jez 2.32 pm on 13.06.2007 Permalink

      In terms of SEO reciprochal links are reckoned to be low value, one way relevant / contextual links are the holy grail ;-)

    • Mark Shead 2.43 pm on 13.06.2007 Permalink

      Highly relevant reciprocal links are still very valuable. It might not pass as much PR from Google’s view of the world, but getting your site in front of “pre-qualified” viewers is worth quite a lot.

      I have gotten a site to PR 5 and good solid traffic from Google in about 6 months with less than 10 reciprocal links. But they were very very highly relevant links.

      Also don’t forget that Google is just one of the search engines. Some engines give weight based on interlinked communities of sites.

    • Jez 3.19 pm on 13.06.2007 Permalink

      Reciprocal links are better than nothing!! One ways are really tough to come by unless you have some really great stuff on your site… and I mean really great, not the kind of “great content” mediocre blogger blogs prattle on about….
      That kind of content cannot be produced by many people (certainly not me), it is an art in itself… Ive seen a few professional journalists employed to work on sites within niches I cover… they are a cut above amateur bloggers like myself….

      The other SE’s arent worth much IMO, I know between them, ‘on paper’ they have a significant share of the market, but that is not reflected in the stats of any of the sites I have… its all google… despite my SERPS being just as good in other engines….

      Personally I dont put much store in PR either, I mean I want it, who wouldnt, but its really getting the SERP’s that matters and PR does not influence that greatly, in my experience…. and from what I read….

      PR, or rather SERPS are always on the move… PR as it is recorded is just a snapshot in time and the only real value I see in it is if you are selling links or doing the “review me for a spammy back-link” routine.

    • Mark Shead 3.41 pm on 13.06.2007 Permalink

      Getting reciprocal links will get your content in front of more people. The more people who see your link the more likely it is that they will link to you.

      As far as other search engines go, I’ve seen very significant traffic from MSN and Yahoo. First level positions on MSN will probably send more traffic than page 5 on Google. Plus don’t forget there is a new operating system being deployed and the defaults will all be set to MSN. It may take awhile for people to change back to Google.

    • A Tentative Personal Finance Blog 5.36 pm on 13.06.2007 Permalink

      You could have a milk drinking contest. For every link you get, you’ll drink an 8oz glass of milk in front of a camera. After a few links, you’ll be throwing up all over yourself.

      Or you can do stupid human tricks, like they do on Jack@ss. Suppose to break something or jump onto something for every link.

      Or you could tattoo something for every link you get. This one, I wouldn’t do.

    • Mark Shead 5.49 pm on 13.06.2007 Permalink

      So are you saying that you would do the milk drinking contest? :)

    • Shane 10.03 pm on 13.06.2007 Permalink

      Haha,

      It’s pretty much impossible to drink a gallon of milk within an hour without throwing up.

      It’d be hilarious to see a couple hundred YouTube videos of people throwing milk up on themselves … now that’s gonna get some mainstream press! I can see the headlines now …

      “A Disturbing Trend Among Bloggers Continues To Sweep The Internet”

    • Jez 12.06 am on 14.06.2007 Permalink

      Yes you make some good points there, perhaps the level of MSN traffic depends on your subject area / audience. I was disapointed with the level of traffic I got.

    • A Tentative Personal Finance Blog 5.59 am on 14.06.2007 Permalink

      I’ll do it… but I’m taking it down a notch. For every link, I’ll do a shot glass of milk in front of a camera. Get about a hundred and I’m throwing up over myself.

    • unwesen 10.51 am on 14.06.2007 Permalink

      Ugh, not something a lactose intolerant person wants to see.

    • A Tentative Personal Finance Blog 5.19 am on 15.06.2007 Permalink

      I’m sure lots of people would love to see it.

    • Natron 8.15 am on 15.06.2007 Permalink

      The important thing to note about a dairy drinking contest is, that no one wins in a dairy drinking contest!

    • Shane 1.08 am on 17.06.2007 Permalink

      … There are the people who sell milk :)

    • Gary Lee 1.30 pm on 17.06.2007 Permalink

      I’ve thought about donating a big prize to big sites like John Chow or DoshDosh on the condition that they tell their participants to link me as well! Something like what 1234pens did with the Wii competition?

    • Marc Eilbeck 2.19 am on 18.06.2007 Permalink

      haha i love the quote scrooge mcduck! haha

  • Gary Lee 8.08 am on 25.05.2007 Permalink | Reply  

    The Future of Videos in Google SERPs 

    John Chow the EvangelistWith the announcement last week by Google that it will be combining news and video with it’s web search results, learning how to optimize your Video for search results has become more important than ever.
    Imagine if you’re selling toy cars and someone does a search on toy cars in Google. Don’t you want your video at the top so that you can show them a quick 10-15 second commercial of what your online store offers? Imagine John Chow coming up with another evil scheme to get his readers to link to a quick 10-15 second clip on “How to make money online with John Chow,” so when people search for his famous tagline “Make Money Online,” they not only see his website indexed, but also a video clip indexed of who John Chow is and what he can do for you. If he ever does this, this will solidify my theory that John truly is the first money making web evanglist on the net!

    In any case, I’ve been doing my research around the net about optimizing video, with embedded YouTube videos of particular interest. It seems that the process of optimizing video for the SERPs is not much different than it was before, where you were responsible for tagging the correct words to the video and then hope people embed your video onto their site for the backlink. There are some varying theories on what one can do to get their videos ranked but all they are right now are just theories.

    What are your thoughts on the future of Video Clips in your Search Engine Results? What have you done to optimize video you’ve posted? Do you think this is the future of internet advertising? Do you think you’re going to voluntarily click on these commercials?

     
  • Gary Lee 7.00 am on 23.04.2007 Permalink | Reply  

    10 Steps to Getting Links for Non-Bloggers 

    People have asked me “ya .. it’s great that you can get links from other bloggers, but what if my company doesn’t have a blog and I want to increase the number of links to my website?”

    Well, the first thing I tell them is that their companies are behind the times because blogging is a great new communication tool all businesses should incorporate into their web presence plan. After that, I tell them that it’s not very difficult to get links for their websites as long as they are willing to do the work and follow these 10 Simple Steps:

    Step 1) Do a Search for Keywords you would like to rank for then run the “link:www.domainname.com” command in the Google Search Engine (like the one at Google Shadow) to find how many links it’s going to take you to get where you want on the search engine results.

    googlelinkcmd.png

    Step 2) Do the same link command for your main competitors to know where they are getting their links.

    Step 3) Research your industry and find Business Directories that you can add your site too. Remember that you shouldn’t submit your site to any search engines or directories until your site is done.

    Step 4) Make a list of Sites that you want to contact, prioritized based on the quality of traffic the site can bring to your site.

    Step 5) Do a Search for “Add Your URL” or “Submit Your Site” . . . Don’t forget to use the Quotation Marks to make sure you tell the search engines to look for that exact phrase. Add these sites to your list of “Sites to Contact” when your site is ready to go.

    Step 6) Put together an email to user to contact all the sites you would like to obtain a link from. If you’re willing to exchange links, then indicate so in your email as this might make it easier for your cause. Start sending out those emails.

    Step 7) Prepare your Page Title, Description and Contact Information for those sites that ask for that information. Make sure to remember to have a Call to Action keyphrase in your description – i.e. Click Here to. . . and also remember to setup a separate email address for people to contact you as many sites will post your email on their site where spammers can find them.

    Step 8) Check your email box for responses from sites that have agreed to post your link on their site. Usually, the first response will start the negotiations process for reciprocal links or link locations.

    Step 9) Go through your lists and check off who has responded and who hasn’t. Some times webmasters from other sites don’t want to link to brand new sites until they see that you really are building a quality site.

    Step 10) After 2 months, go ahead and contact those sites that never responded or denied a link before. Hopefully by now, your site is up and running and they will be more forthcoming in linking to your site.

     
    • John Anthony 7.17 am on 23.04.2007 Permalink

      I find it very helpful when you blog about your consulting experience and what you’re doing to better the companies you work with.

      PS: I really hate that Jane’s face pops up when I leave comments, but I guess that’s one of the flaws of MBL. O well, maybe I just shouldn’t include the CR url when commenting.

    • Jules 11.58 am on 23.04.2007 Permalink

      Corporate blogs are a MUST these days, and can be such a great traffic builder for your product web site.

    • Nate Whitehill 1.31 pm on 23.04.2007 Permalink

      Hey Gary – great tips! One thing I might mention is that instead of using a call to action such as “click here…” the actual link back to one’s site should be some desired anchor text instead. Great post!

    • Bob Buskirk 4.29 pm on 23.04.2007 Permalink

      great tips gary, also nice to see your using google shadow

    • Melanie 7.46 pm on 24.04.2007 Permalink

      Gary great tips, I’ve just searched for “add your URL” and made a start at doing this, so many thanks for the advice!!

  • Gary Lee 10.50 am on 30.03.2007 Permalink | Reply  

    Making Money off Google Just got Easier 

    I just noticed a major policy change in Google’s Adsense Referral policy. Instead of requiring your referral to make $100 in 180 days, they have dropped the revenue mark all the way down to $5 with awesome bonuses as your referrals do better and better. Here’s Google’s official notice on their referral page:

    When a publisher who signed up for Google AdSense through your referral earns $5.00 within 180 days of sign-up, you will be credited with $5.00. When that same publisher earns $100.00 within 180 days of sign-up and is eligible for payout, you will be credited with an additional $250.00. If, in any 180 day period, you refer 25 publishers who each earn more than $100.00 and are all eligible for payout, you will be awarded a $2,000.00 bonus.

    Did you see that? Let me break it down to bullet points since I know most of you love it in that format:

    • $100 $5 if your Referrer Makes $5 within 180 Days
    • $255 if your Referrer Makes $100 within 180 Days
    • $8,375 if you can refer 25 Publishers & they make $100 in 180 Days

    Hopefully, you just started blogging and will sign up for Adsense under me. Then you’ll read this blog and we’ll work together to get you earning as much money as possible!

    *Thanks Kris Karkoski for correcting my mistake – I guess I got too excited!*

     
    • Kris Karkoski 1.48 pm on 30.03.2007 Permalink

      You only make $5.00 when they earn $5.00, not $100. The rest of the numbers are right but that one is off.

    • danielle 5.15 pm on 30.03.2007 Permalink

      ALSO NOTE: “You may only receive 1 bonus payout per year.”

  • Gary Lee 6.00 am on 26.03.2007 Permalink | Reply  

    Quick SEO Checklist 

    Once you have your new website all set up, you will want to make sure you follow this quick SEO checklist to make sure you are giving your website the best possible chance at online exposure.

    SEO Checklist Item #1 - Get Indexed – Make sure your site is Indexed or else all your work is wasted and your site will never be found through search engines.

    To check if your site is indexed:

    Google

    • Go to http://www.google.com
    • Type in “site:http://www.your-domain-name.com”
    • If you don’t see your site, then see below on how to submit your site.

    Yahoo

    • Go to http://www.yahoo.com
    • Type in “site:www.your-domain-name.com”
    • If you don’t see your site, then see below on how to submit your site.

    To submit your site go to:

    SEO Checklist Item #2 – Identifying the Right Keywords to emphasize in your site – This an extremely important step that most people forget to do as most people think that if they just write about their content, the keywords will naturally emphasize themselves. Although that may be true, you will want to take a more proactive step in the SEO-ing of your site. What I suggest is that you use the following tools to know what the best keywords are for your site and then to write content that can incorporate those keywords. I’m not advising that you write junk to overemphasize the keywords, but I think that if you knew what the keywords were, it will make it easier for you to incorporate them into your future content. Here are a list of tools I use to find my keywords:

    SEO Checklist Item #3 – Meta Title, Description and Keywords – This is where you edit what you want the world to know about you on the Search Engine Results.

    Either you or your webmaster should know where to edit your Meta Information. To see your meta information or anyone’s meta information (especially your main competition), simple go to the page in your browser, right-click on the page and select “View Page Source.” The Meta Information is usually at the top and starts with “<meta name=>”. For example, here is MrGaryLee.com’s Meta Information:

    <title> Mr. Gary Lee – Observations of an Aspiring Internet Marketeer</title>

    <meta name=”Description” content=”Click Here for the Latest Tips & Strategy in the Internet Marketing, Blogging and SEO – Aspiring Entrepeneurs & Current Business Owners Need to know these Tips!” />

    <meta name=”keywords” content=”Internet Marketing, Internet Marketing Online, PPC Search Engine Internet Marketing, Internet Marketing Strategy, Internet Marketing Tool, Internet Marketing Services, Internet Marketing Advertising, Internet Marketing Consultant” />

    FYI – The Meta Description should be at most 160 characters long, so make sure you include a “call to action,” which is a phrase that encourages people to click on your listing. For example, “Click Here to Buy My Stuff.” Also, you want to make sure that your site maximizes the 160 character limit to provide as much relevant information as possible.

    Of course this isn’t the be all, end all of Search Engine Optimization, but these 3 Checklist Items are definite pillars in establishing your online presense in Search Engine Results.

     
    • Nathan Drach 1.51 pm on 26.03.2007 Permalink

      Not sure if submitting a site to the search engines is the right move these days, many have seen this slow down the process. Get a few backlinks and letting the search engines find you works quick these days.

      Also, I have even had sites indexed that had no backlinks. Strange I know, all I can think is that they picked up the whois, or the email I sent my client with the URL.

    • Jon Lee 5.51 pm on 26.03.2007 Permalink

      Wow thanks for the reminder, I just realized my blog doesn’t have meta description or keywords!!!!! I can’t believe it.

    • The Man of Silver 5.22 am on 27.03.2007 Permalink

      Good tips, especially the meta description and keywords part … I have to check my code!

    • danielle 10.26 am on 27.03.2007 Permalink

      always good to read as many seo tips articles as humanly possible. great post!

    • Saman Sadeghi 11.04 am on 27.03.2007 Permalink

      I thought I set those but after checking, I noticed that I forgot to!

      Thanks Gary!!

    • Saman Sadeghi 11.05 am on 27.03.2007 Permalink

      No kidding, you can never go wrong!

    • Antonio Campo 8.22 am on 04.04.2007 Permalink

      Great tip! I’m new to the wonderful world of blogging and I must say this article was very usefull

    • Gary Lee 8.52 am on 04.04.2007 Permalink

      Welcome to the Blogosphere Antonio . . hopefully, you enjoy the rest of the blog as well! Thanks for coming by!

  • Gary Lee 12.24 pm on 16.02.2007 Permalink | Reply  

    Adscape gets BAM-Googled for $23M 

    google.pngFollowing Microsofts lead of purchasing Video Game advertisers, Massive Incorporated – the world’s first video game network – Google has taken it’s first steps into the video game advertising arena by purchasing Adscape for a reported $23M. Adscapes main selling points to Google were their dynamic advertising tools which places ads directly on the screen during gameplay and also their SMS/Email System allowing two way text.

    Relative to Microsofts $200-400M purchase of Massive, this is a rather small deal for Google and one should not expect any major ad deals coming with blizzard or EA. The move is merely another move to help Google position themselves better when online gaming reaches it’s tipping point in the near future. On the other hand, having only invested $3.2M and having it turn into $23M in 5 years (Adscape was formed in 2002) is a big time win for the Adscape Team and represents another online success story to inspire us all.

     
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