Mr. Gary Lee

What should we do?

One of the lessons I learned from 2008 was to focus more on projects that will make the most money from my time invested - my ROI. Especially in these turbulent times where money is scarce, families, companies and entrepreneurs alike will have to reassess where their money is going and what brings in the biggest return from their investment. The biggest problem I see is that most people don’t know where to start or what to consider when they try and prioritize their efforts. I know that everyone’s cases are different, but here are some marketing intitatives that you should invest your time into that can bring you a high ROI this 2009:

PPC Optimization - Hands down, there’s nothing on the internet that has as much control over ROI as Pay Per Click Advertising. If you’re new to this, then check out one of my past articles about Finding your Max CPC so you can make sure you get a positive ROI all the time.

Smart Banner Purchases - People say that banner ads are dead. I disagree. If tested and measured correctly, banner ads can be a great source of traffic, especially if you do the right research on the type of demographic who sees that banner.

Social Media Participation - I’ve said it once and I’ll say it again. If you want traffic for your blog, one of the best things you can do is get out there and comment, vote,  submit and make your voice heard on the internet. I would recommend focusing on a niche that’s related to your blog or your industry to make sure you get a higher return. If you need help with anything, leave a comment and I’ll come by and help out with a vote or submit.

Setting Goals - Branding is the one thing that is almost impossible to measure from your marketing initiatives. Metrics that can be measured are page views, uniques, registrations and subscriptions. So, do yourself a favor and figure out what your goal is. If you haven’t done this yet, then you’re ROI is going nowhere else, but up!

Marketing