When Google got into Newspaper and Radio Ad Placement, it was just a matter of time before Google decided to go into Television. Today, Google has just announced a partnership with EchoStar of the Dish Network to offer a PPV program where advertisers can bid for commercial air time. This partnership will revolutionize the 50 Billion Dollar industry as Google promises to provide tracking information to their advertisers within 24 hours of their air date. Also, with the new technology in the set top boxes, Google will offer the ability to target specific demographics from senior citizens to 18-25 single men to teenage girls, all of which are the most lucrative demographics in the industry.
By offering this type of tracking service to advertisers, Google is going to revolutionalize the way TV advertising deals are going to be negotiated now. In a sense, there will be no negotiations needed as the power of supply and demand will determine who gets the desired air time, instead of letting the heads of networks decide the pricing points. Another key point not to forget about is that the traditional cable television setup we’re all used to has just been shown the door. With AppleTV leading the way, the future is on-demand programming of your favorite movies, tv shows and podcasts. By beginning this project with the Dish Network, this move gives Google a headstart in understanding how they can handle advertisement deals in the future when on demand tv producers such as video podcasters begin to sell segments of their show off for google’s ad money!
After Google’s announcment, their shares raised 2.83% to $471.53. Also, don’t forget that little deal that Google made with Apple a couple of months ago. It’s starting to all make sense now, huh?
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Wow Google is nuts, after television, I can’t think of anything else they can advertise on, but I’m sure they will come up with something - they always do.
[…] Lee wrote a great article titled Google News: Google PPV Program. Some very interesting news on Google - it’s become a great force in the ad […]