Continuing my Email Marketing Business series, I would like to use my Agloco101.com site as an example of how I’ve used email marketing to maximize the impression of my agloco 101 visitors. Before we get started, I would like to just give me bi-weekly report that I’ve been trying my best to stick to. Here’s my screenshot for May 31, 2007:
So as you can see, my network has grown pretty nicely and with the email newsletter I’ve been sending to my subscribers, both them and I are enjoying the large network of extended referrals.
My goal for this Agloco newsletter program was to:
1) Collect my Network’s Email information so that I can remind them of any important Agloco Information
2) Provide Tips & Strategy that help them build their network, which in turn builds my network.
3) Remind them on a weekly basis to continue building their network to increase my potential for growth.
Now, here is an example of the email I get when I sign up to the Agloco 101 newsletter. I’m going to cut some parts out to save those of you who don’t want to read the whole thing, but are more interested in the format of the newsletter:
Dear Gary,
Congratulations on taking the first steps to getting paid to surf online. I’m not going to bore you with more reasons why you should signup on AgLoCo. I’m here just to give you simple tips on how you can increase your network size faster and more efficiently than anyone else.
First, make sure you’ve signed up in my network - www.agloco101.com/ct.php - a lot of people have signed up only to this email and forgot to sign up for AgLoCo yet. Don’t be one of those people. =)
So, here we go - Tips from the Pros to build you AgLoCo Network:
1) Send an e-Card to Everyone you know - One of those cutesy ones that everyone likes to get every so often. Remember to include your referral link in there and you’ll be good to go.
2) YouTube Commercial - With the power of the internet and the power of viral marketing, create a funny video that will get spread around the world. And if you’d like to make even more money with that video, sell some ad space on it using Adbrite’s new Video Feature - www.agloco101.com/adbrite.php
3) Social Networks - Ever hear of MySpace and Friendster? Well, why not use the power of your bulletin boards to tell people about AgLoCo? Here are some more sites in case you don’t know them - LinkedIn.com, Facebook.com, Bebo.com - the list goes on and on. Imagine how many you can reach with one message.
4) Start a Blog - Go to Wordpress.com or Blogger.com and start your blog. The easiest way to start generating content is to just write about what you’re currently doing to increase the number of people signing up. It’s relatively easy and it’s a great way to start commenting on other people’s blogs, so that their visitors can also become your visitors too.
5) Personal Emails - I know it might be hard to come up with a personal email that doesn’t sound too cheesey and all that stuff, which is why I don’t use the template AgLoCo provides in their members section. What i like to do is to take the time and find the real popular people on my address book. You know, the ones that can get anyone to do anything. I start off with them and write them a sincere email to let them know why I joined AgLoCo and why I think they might find it prosperous for themselves too. You won’t believe how far a little sincerity can go these days.
6) Find a Club or any Organization look to raise money - Arrange a meeting with the leaders of the group and tell them about AgLoCo and show them how by telling their members to signup for AgLoCo, they can raise money almost exponentially.
7) Add your AgLoCo Referral Link to your Email Signature - This is a no-brainer. You send a lot of email every day, so why not use that as a way to market. Think of it as a bumper sticker for your email.
I hope those tips have helped and that you try at least 2-3 of them this week, so you can see how easy it’s going to be for you to build your network.
Next Week, I will discuss how you can use the power of Google and Yahoo to grow your network to the sizes of small towns!
Take Care,
AgLoCo 101
Get.Paid.to.Surf!
www.agloco.com/r/BBBP3506 <=See . . pretty easy, huh?
OK . . maybe I didn’t cut anything out. After reading it through again, I thought you might get something out of it. So, after reading it, do you see where the main components of the newsletter are? If not, let me break it down for you:
1) Welcome - The person just signed up to a free newsletter, so most of them are pretty skeptical about what you can offer them. What you want to do is not fluff up the product anymore, but instead, thank them for signing up and then tell them what they’re going to get out of this.
2) Heart of the Newsletter - Get directly to tips and strategy with Step by Step Guides that are easy to understand. Become a resource for your reader, so they can reference your newsletters if they need to get questions answered.
3) The Sale - Of all my newsletter campaigns, the best performing ones always have the ads at the end of the newsletter. The reason being is that you’re using the newsletter to warm up the reader up to the sale. The sale for my newsletter is to get them excited about Agloco, enough so that they spread the word to their friends. Obviously it has worked with my extended referrals dwarfing my direct referrals.
Newsletter campaigns are relatively easy to do as long as you’re a competent writer and have some sort of passion in the product you are selling, so that your readers will feel it in your writing. The sales process requires patience and I highly recommend controlling yourself and not placing ads throughout the newsletter, but instead at the end of each one. Think of it as waiting patiently for that kiss at the end of a date. You’ve spent the whole night getting to know each other and building up her attraction level, then when the moment’s right, you go in for the kiss! Guys that strike out are the ones that can control themselves and then leave the restaurant with mace on their face. Selling people with newsletter is pretty much the same thing.
On important thing to remember is that I use only Text-based emails because they have the highest chance of being read and passing spam filters. I know html-based emails look really nice and all, but these are one of those times when function heavily outweighs form. If you truly think that you need html-based emails, then I would suggest you test thoroughly with Google Web Optimizer to analyze click through rates. I’m using my experience with my newsletters, but have to admit that it can some times depend on the product.
Just FYI - I use Aweber as my Email Newsletter client. They’re pretty reliable with good customer service when you call in, instead of using the lame chat feature. The most important thing is that a high percentage of their emails get past spam filters because they are a trusted server who do their best to cut any sort of spammers from the site. Click Here if you’d like to check it out and hook me up with a referral fee as well 
I’m sure a lot of you might have questions, so please feel free to leave a comment and I will do my best to answer your questions.
What kind of email campaigns are you thinking of running? What kind of campaigns do you think justify an html based email? Do you see the similarities between blogs and rss feeds?
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oh man those stats look good Gary.
I’m not into the Agloco thing really… I’m not skeptic about it but I don’t think it’s as great as some people hype it up, which makes me want to devote my time into other businesses which are more prospective.
Great tips. Keep growing that network by creating great content that will subscribers subscribed and referring your list.
Nice effort.
p/s: Kumiko is gonna hate this. lol!
You are lucky to have many subscribers. In just a few a days of being a member you beat my network.