For Wendy Piersall’s Crowd Sourcing post, I want to go over how to set up a simple landing page and email autoresponder program. I’m talking about properly setting up a landing page for your site to convert visitors to subscribers and then setting up your newsletter service to convert your subscribers into buyers much like this:
I’m going to show you what it takes to create the most basic of landing pages that have one of the highest conversion rates across the board for all products in this industry. These are the 3 main items you will need to create:
- Tagline - The Main Header Title that your visitor will read first
- Description - Additional information that helps support your Header Copy
- Email Subscription Field - Where your visitor will enter their email address
The Tagline is the most important part of this landing page as it is usually placed in the middle of the page and is the first thing that visitors see when they arrive at the site. For our Auction Tips site, here are the Header Taglines I’m considering to use:
- We’ll teach you how to conduct the right type of Research on eBay, instead of just wandering aimlessly around the internet
- Understand how the eBay Feedback system works and how to take advantage of the feedback system
- There’s nothing like word of mouth advertising and we’ll show you how Great Customer Service is one of the best Marketing Techniques out there.
The Description is located underneath the Tagline and should offer more detail on how the potential subscriber will benefit from subscribing to this newsletter.
As for the autoresponder service you should use for your email newsletter subscription, I recommend the only that I has worked for me:
- AWeber - Aweber has one of the best click through rates in the business as it protects subscribers from getting spammed. For example, you can’t just dump a list of emails you have into Aweber and then start sending email. They will ask the recipient first to verify that they have subscribed, then allow that person to receive any of your emails.
Aweber is extremely easy to use and has a wizard to help you generate the proper html code to place onto your landing page.
*To let you know, I am using affiliate links for aweber, but want you to know that I recommend this program because I use them for my work and if I can make a few bucks, then why not, right?*
There is an ongoing debate on how much content you should post on your landing page to achieve the highest conversion rates. From what I’ve seen, as long as you have a subscription field located in every “fold view,” the conversion rate will not be affected dramatically. What I mean by “fold view,” is that when your user is scrolling down your page, as one subscription field is being scrolled away, another subscription field will appear.
Once you have set up these 3 main items on your web site landing page, one of the most important things I recommend you set up is your Google Analytics and Google Web Optimzer accounts. They both come in the Google Adwords Account which is absolutely free.
If you do not know already, Google Analytics is a web analysis program that keeps track of key metrics of your website like conversion rates, traffic sources and number of clicks your site receives, just to name a few. Google Web Optimizer is used to test different parts of your website like the tagline and description by displaying each variation equally to avoid the troublesome task of weighing the effects of testing during peak and offpeak hours.
If you’d like to take a look at the completed product, please take a look at the site Auction 411.
Don’t worry about the graphics and all that extra stuff. If you’d like to add more things to the landing page, feel free, but just make sure to use the Google Optimizer to make sure that you know what kind of effect the image will have on your conversion rate.
Hope this helps. If you have any questions, please feel free to comment and I will reply to them as soon as possible.
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A very good tutorial for building a simple squeeze page. People try to make things too fancy and spend way too long making them.
And making sure to track your page changes is more important than how the page looks when you start out. Get it up there and test it before you spend hours making it pretty.
A very well written article about how to make a squeeze page. Keep it short and simple is also here the best choice. And using aweber as autoresponder service is a good recommendation as it offers the most reliable service and it is worth the money.