Suze Orman Misses Her Chance with Oprah
January 9th, 2009
The recession is hitting everyone hard, but that doesn’t mean there aren’t any opportunities to take advantage of. Case in point, Suze Orman scored a feature on Oprah’s Website to showcase her new e-book called 2009 Action Plan. It’s a free download until January 15, but the reason I said Suze missed her chance is because of the fact that she forgot to put any kind of links in her e-book. Those links could have:
- sent traffic back to her site
- help her sell some of her other books
- give her an opportunity to track how many people are reading her book
Suze might be great at keeping money and sound, but she’s obviously lacking in knowing how to make money online.
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I had a client that needed an ecommerce site created in 2 days for a book they would be promoting on oprah.
I stayed up for 2 days to complete it and he never memtioned the site on the show. We got 5 orders, the rest went though Amazon. Don’t remember, but I think he was not allowed to plug the site.
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@Natron
Ya . . most likely they have some rules about linking from the site, but not from the e-book. The potential was there.
That surprises me. It really does. Methinks that she’s gotten a little too comfortable with her success.
Trey Baird’s last blog post..Just Do It!