WordPress is Getting Rid of Sponsored Themes
In a move that probably will send some shockwaves through the SEO community, WordPress Themes has started the process of taking down themes that sell sponsored links.
For those of you who don’t know, selling links on very popular themes have been one of the easiest and most cost effective ways of getting backlinks for your website using a specific anchor text. Last year, links to sponsored themes were going for well over $100 bucks, but as more and more people learned about this SEO technique, the effectiveness of this technique has decreased, lowering the amount of the links down to as low as $15.
To be honest, I don’t think it’s going to effect the overall market of sponsored themes much, since selling links on these themes has been a great source of revenue for some extremely talented designers and coders. Putting my economics degree to use, the law of supply and demand will probably say that that we won’t be able to demand quality themes if we don’t supply them the cash! OK . . that probably isn’t the best explanation, but you know what I mean. Instead of combating the “evils” of SEO, WordPress might have driven at least one nail into their proverbial coffin, since it’s obvious they’re not abiding by one of my golden rules – Quality over Quantity (except when it comes to sushi and brazilian buffets). Designers of quality themes are going to start uploading their work to other, less restrictive sites, taking the themes market share away from WordPress.
What are your thoughts about WordPress’ goody two-shoe move? Did you even know about buying links on themes? Basically . .what do you think?

ms danielle 11.36 pm on 16.07.2007 Permalink
google’s inherently flawed system of ranking sites based on the number of quality back links received is what creates these types of cycles. yea wordpress can take down “sponsored” themes but after this move, how will they be able to spot sponsored themes from this point forward? SEOs know how to adapt and can’t be shaken off that easily. right or wrong, SEOs will keep pushing the boundaries … until google says enough! and bases ranking on something other than links. but the catch 22 is that it’s their system creating this madness!
Jeff Kee 11.51 pm on 16.07.2007 Permalink
You’re a smartie Danielle!
And that’s hot…
Jason 10.10 am on 17.07.2007 Permalink
I have been getting quite frustrated with the “powers-that-be” at WordPress. While this decision does not affect me directly, I find that the hubris exhibited by the primary decision makers to be suffocating.
If they have such a problem with sponsored themes containing lots of links, why do they include their own sites in the default Blogroll? Do they think the majority of people are so dense that we wouldn’t be able to edit out parts of a theme that we don’t like?
Most theme designers will offer their themes without sponsored links for two or three dollars, so banning all sponsored themes just because of a few bad apples that take things to extremes is about as intelligent as licking a lit halogen light bulb.
I agree that some theme developers go way overboard when it comes to embedding sponsored links, and some designs can be quite offensive with their use of JavaScript (opening a sponsor’s site in a 1×1 pixel I-Frame, for example), but this should be something that the market decides.
I would like to say that I enjoy working with the WordPress platform and many of the functions and features available. But I am concerned that Automattic may be starting down the same path that Steve Jobs took Apple back in the 80′s.
Matt 12.36 pm on 17.07.2007 Permalink
Now, if only they’d take “sponsored” links out of WordPress. The Blogroll, the BrowseHappy logo (in IE, in the footer of every Admin page) and the Technorati link with the “?partner=wordpress” at the end of it…
Dani 4.56 pm on 17.07.2007 Permalink
Definitely was not aware of this. Thanks for the update. I totally agree with Danielle, the flaw is inherent in the system. Found this site through Blogger’s Choice Awards. You’re nominated for Best Blog about Blogging. You can easily get more votes (and then more readers like me) by adding a brag badge code to your site which is the same place where people can go to vote for this site . Thanks for the heads up. Best of luck
Wordpress Theme Viewer fara teme sponsorizate | Technology Blog @ Cristian Ciofu 4.57 am on 18.07.2007 Permalink
[...] Gary Lee [...]
cooliojones 10.18 am on 18.07.2007 Permalink
Ok now I have a better understand of what the whole ‘sponsored links’ controversy is. I think it’s crazy, and like the other readers said, take them out of the blogroll!! Pot calling the kettle black maybe?
And does anyone here use the Hello Dolly plugin? I don’t.
Jane 1.35 pm on 18.07.2007 Permalink
The hell with WP and the hell with Google
Who needs them anyway…oh wait, we all do…
Xavier 9.48 pm on 18.07.2007 Permalink
Excellent post! I can say I’m totally agree with this.
Xavier 9.50 pm on 18.07.2007 Permalink
I’m totally agree with this.
ms danielle 3.50 pm on 22.07.2007 Permalink
in addition… and this is just my two cents. i’ve left my sponsor link at the footer of my blog because it’s not in the way of anything. i may one day remove it, or i may just leave it. but i know it’s there. i didn’t pay for any wordpress software — it’s free for me to use. so what’s the harm in letting someone get a link from me that helped give some money to the designer?
btw, i just checked and gary’s also left his sponsor link on the bottom. who cares?! i didn’t even know it was there until right now.
Francesco 11.28 am on 23.07.2007 Permalink
I really do not understand the logic behind this choice. WordPress is probably having problem with Google but they will be facing a consistent reduction.
I am sure this won’t stop the marketplace at all.
It seems an already lost war!
Francesco
Guadagnare online – Nuovibusiness