Mr. Gary Lee

With the resignation of David Goldberg and Bob Roback from their positions as Heads of Yahoo Music and the rumor that Launch is back up for sale, it’s a telling sign that Yahoo is starting to become very serious about the future of their company. It also comes at a interesting time as we all know Mr. Goldberg was a big time critic of DRM and he came out this week in support of Steve Jobs plea to the Music Industries for the removal of DRM from all music downloads.

Known throughout the underground industry as the best company that captures the “jack of all trades, master of none“ moniker, Yahoo has finally acknowledge this reputation with humiliation as seen in the infamous Peanutbutter Email sent out to Yahoo employees a few weeks ago. Although Yahoo Music garnered a lot of traffic through their inhouse marketing campaigns, their sales were disappointing. Personally, I think that thing called itunes & iPod had something to do with it and it was an opponent Yahoo Music could not compete with, which says more about Apple than it does about the inabilities of Yahoo.

I really do hope Yahoo is able to reorganize and focus their attentions on what they can do to become a useful tool for internet users. For example, Yahoo could and should concentrate on their Search Marketing Division as it will be the key to indirectly gaining back some credibility amongst web publishers and web users by showing that they can deliver a quality and trustworthy product which can help benefit both sides of the advertising channels. At the end of the day, a strong Yahoo competing with Google would create a more balance internet economy for all.

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